Case Study
Cirkul
Execution on
Audit of user experience flow
Design sprint
Home page web / mobile design
A/B testing landing pages
Optimizing user checkout experience
Setting up a foundational design system
Web and mobile components
Overview
Cirkul is an awesome company. They make water fun!
We worked with them on enhancing the design and user experience of their landing pages, home page, email opt in flow, and design system of their web and mobile checkout flow.
They wanted to increase their conversion of first time buyers and repeat buyers on subscriptions.
It was a fun, short term project that lasted about 3 months.
It led to a 19% increase in first time customer conversions. And a 42% increase in email subscribers. And set the foundation for the design system to scale.
Collaborators:
-Cam Cress (Research and Design)
-Robert Navaille (Design system)
-Kevin Taylor (Art Direction)
Design
We worked on building components for the home page and landing pages. Where they could test various assets and copy. The home page was modularized so the team could run various A/B tests on different themes and copy.
Web and design components
We build a foundational design system and a series of components to support the new checkout flow.
Scale from mobile to web
Design system
We build a foundational design system and a series of components to support the new checkout flow. Worked with their engineering team on building this in Tailwinds CSS
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