CtrlAltGo

About

A studio of one. Designer, builder, AI-native.

I’m Cam. I’ve spent the last decade designing products in-house — building and scaling teams, shipping growth-driving features, and figuring out how to move fast without breaking craft.

At PrizePicks I built and scaled the design team while shipping the features that drove 10× user growth. Before that I shipped a 0→1 telehealth platform that went from blank page to live product. Today I lead product design for Paramount’s sports apps. Every stage from 0→1 to public-company scale, by every kind of constraint.

CtrlAltGo is the version of that work I wanted to do on my own terms. AI changes the math: what used to take a designer six weeks and an engineer eight now compresses into two, with the right tooling and the right operator. I run a Figma-to-Claude workflow that turns design files into real, native code — not prototypes, not Figma simulations. The thing I deliver at the end of two weeks is the first working version of the product.

I take on a small number of sprints each quarter for founders and product teams who can’t wait six weeks. In between, I’m prototyping products of my own — small tools at the intersection of design and AI.

I’m good at the early stuff: positioning, IA, the first version of a design system, the marketing site that has to convert. I’m not the right call for ongoing growth experiments, brand identity from scratch, or anything that needs a team of five.

Based in St. Petersburg, Florida. If the timing’s wrong I’ll tell you on the first call.

Selected work

  • Paramount · CBS Sports

    Product design lead

    2025–present

  • PrizePicks

    Built and scaled the design team · 10× user growth

    2023–2025

  • TechTarget

    Modernized a legacy enterprise application

    2022–2023

  • Hillrom

    0→1 Virtual Care telehealth platform

    2020–2022

  • DUX

    Initial design sprint, brand, mobile + web apps, marketing site · CtrlAltGo client

    2021–2022

Full case studies at camcress.com